Released on: September 30, 2008, 1:00 am

Press Release Author: PIC Solutions

Industry: Financial

Press Release Summary: Cape Town, 30 September 2008 – PIC Solutions has formally
unveiled a new brand identity, designed to enhance the company’s profile and to
communicate its value proposition to clients and partners. The new PIC brand will
build an improved association between the PIC Solutions identity and the value the
company, products and services deliver.

Press Release Body: The unveiling of the new brand identity coincides with an
important milestone as PIC Solutions enters its 10th anniversary of service on 1st
October 2008. This step further highlights PIC Solutions evolution, signalling a new
era for the company.

The new brand identity involves changes to the PIC Solutions logo, corporate
tagline, website and marketing literature. The new corporate tagline, “Profitable
decisions”, reflects PIC Solutions dedication to delivering products and services
which provide customers with the ability to achieve new and improved business
benefits. Already, the leading provider of integrated customer management solutions
in emerging markets, the new brand identity embodies the PIC Solutions commitment to
continue providing unsurpassed client satisfaction, international best practice
solutions and optimising the credit life cycle.

Stephen J. Leonard, Chief Executive Officer of PIC Solutions, comments, “We have
grown substantially in recent years, expanding both the area of our operations and
range of products and services. We are also proud to announce the launch of our new
website as an integral part of our re-branding, which will provide easy access to
invaluable industry information. This re-branding expresses our unique understanding
of the credit risk industry.”

About PIC Solutions
PIC Solutions was established in 1999 and is the leading specialist credit risk
solutions company in the EMEA region. With offices in Cape Town, Dubai,
Johannesburg, Manama and Nairobi, we deliver integrated analytics, consulting and
software solutions to over 150 companies in 30+ countries. We work worldwide with
organisations to improve performance, drive strategies and enhance profitability.
Analytics | Consulting | Software

Cape Town | Dubai | Johannesburg | Manama | Nairobi www.PICSolutions.com


Editorial Contact:
Sarka Svoboda
Marketing Manager
Tel: +27 (0)21 680 6010
Fax: +27 (0)21 680 6003
Email: SSvoboda@PICSolutions.com
Web: www.PICSolutions.com


Web Site: http://www.picsolutions.com

Contact Details: Editorial Contact:
Sarka Svoboda
Marketing Manager
Tel: +27 (0)21 680 6010
Fax: +27 (0)21 680 6003
Email: SSvoboda@PICSolutions.com
Web: www.PICSolutions.com